eduWebinars 2020-21Meet. Share. Explore. Learn.
January 25, 2021 – Noon EST
Temperature Rising: A robust, collaborative digital communications project from Cal State Fullerton that tackled race issues far beyond offering platitudes.
Amidst the Black Lives Matter movement and conversations of race and injustice in the country, the strategic communications team at Cal State Fullerton went well beyond sharing a statement from their president or changing their profile picture as part of a campaign. Utilizing expert voices on their campus, the Cal State Fullerton team produced short videos that combined commentary and education on the prevalent issues. Weaving those into an interactive microsite resulted in an experience that truly added value for their audience. In this eduWebinar, hear from four of the team members involved in project, how they put it together, and lessons learned.
Michael Mahi, Matthew Gush, Jillian Boyd, and Christopher Min
California State University, Fullerton
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February 10th, 2021