eduWeb https://www.eduwebconf.com higher education marketing conference Tue, 19 May 2020 13:45:05 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 https://www.eduwebconf.com/wp-content/uploads/2019/08/EduWebLogoFinal2016_white-150x150.png eduWeb https://www.eduwebconf.com 32 32 Holding Social Media Space During A Pandemic https://www.eduwebconf.com/2020/04/23/holding-social-media-space-during-a-pandemic/ Thu, 23 Apr 2020 18:17:18 +0000 https://www.eduwebconf.com/?p=5829 communication

Across higher education, as Marketing professionals, in good times, we speak toward being genuine, being real, and communicating with transparency. In troubling times, even the most agile organization can find genuine, real, and transparent communication stunted and tentative. We search for the right words and open transparency for our communities of staff, students, and faculty; writing Marketing and Communications missives in a world of editorial by committee.

Instability, fear, uncertainty become part of our dialect even as we strive to avoid triggering words, voicing concerns suddenly challenging.

Now more than ever, social media, marketing, and communications should be brought to the table as a front line resource.

Let me be clear, your marketing and communication team has always been front line, holding space, fielding questions, working remotely on social media and across different technologies. We get the 2am questions about financial aid, the seemingly endless requests for free t-shirts, and the requests for help, connection, and campus services when someone is struggling.

How can you hold space, support your community, and impress upon your college the importance of social media during a pandemic?

 

Within your Organization

  • Create a Social Media Strategy and allow it to evolve alongside your Emergency Communications Plan.
  • Educate and Remind. Your Leadership may not understand the value of social media. They have HUGE, complex issues they are trying to solve. Frankly, they may have forgotten about your social media. Don’t take it personally. Remind them that social media, especially in light of a pandemic is a huge ally in combating misinformation, can be an asset navigating uncertain times, and smoothing a transition to remote learning.
    • We recommend the Campus Sonar Higher Education Industry Briefing — a weekly update on higher education and social media listening related to Coronavirus compiled by Campus Sonar. Provide an executive summary, don’t expect to hear back, but be ready to move when the organization is ready to move.
  • Guide virtually events and leverage your skillsets. Not every event will be virtual, of course. There will be growing pains and challenging conversations. Start with a shared vocabulary, ask questions, and make the best recommendations you can.
  • Above all, go forth with empathy and patience. We are all tired. This crisis is massive and ever changing. What was relevant as a communication is literally irrelevant with the next press conference or media update. As a social media strategist, digital marketer, you can only move as fast as your organization allows.

 

On Social

  • Keep Communicating but don’t contribute noise. This is a fine line we tread as Marketers even when we aren’t facing a global crisis. You want to be visible, be available, and provide value. Listen to your community, understand the tone and tenure of conversations, and then brainstorm ways in which you can help others, not only providing facts, figures, or campus updates. Do NOT contribute to the noise, tap into your cold email lists, or contacts providing support when they do not expect to or want to hear from you.
  • Pause your Marketing and review your communications plans with a lens of who is this helping, who may this social media post hurting. Tread carefully as you swing back into frequent social media updates. You do not want to launch a giving campaign when your community is facing job loss, food insecurity, and financial hardship.
  • Explore ways you can provide support if your organization allows you to do so. This is your chance to be human, to acknowledge the zeitgeist and to continue to educate, provide value, and be visible as a resource. You don’t have to go dark fully but you will want to employ sensitivity and transparency.
  • Don’t forget to empower your advocates. Your department staff are ready to do their jobs. Your students can help build content and provide context. They can help you uplift your community — tap into Student Services, Student Life, even Campus Security if you can to do some remote, social media content while employing social isolation tactics.
  • Find the Helpers. Mister Rogers Fans will recognize this sentiment but look for the people in your community who are at the heart of good stories. They will help you as a social media manager find the good and they will uplift your community.
  • Above all, go forth with empathy. Be human first, be the voice of your organization second. Soften your responses.

A pandemic is not business as usual. We now know this viscerally. While some of us work remote and others are asked to come to campus, remember that social media will continue to hold space for your community of staff, students, faculty, alumni, stakeholders, and even the towns in which we work and live. Stay safe, healthy, and engaged.

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Build a Culture of Experimentation and Actionable Data https://www.eduwebconf.com/2020/02/25/build-a-culture-of-experimentation-and-actionable-data/ Tue, 25 Feb 2020 21:45:08 +0000 https://www.eduwebconf.com/?p=5665

Today’s marketing technology offers us access to vast swaths of data that can provide us with valuable insights into our audiences, campaign performance, and key opportunities to pursue. But all of this information is only useful if we know how to arrange, analyze, and act in accordance with the metrics we’re collecting; oftentimes, we struggle to determine what data points we need, how to examine them, and what story emerges once they’re arranged. If we want our work to be fueled by data-driven decisions, we need to know what we have and how to use it.

If this resonates with you, I invite you to join me for my Master Class at the 2020 eduWeb Digital Summit, held August 3 – 5 at the Snowbird Resort. This year’s course is designed to provide you with the resources you need to leverage your data in ways that make a real, measurable difference. In this interactive workshop, we’ll collaborate to create the paths that fuel a data-first mentality for our departments and teams. You’ll learn how to integrate experimentation into all of your campaigns, web designs, and segmented emails, and then you’ll utilize that data as the foundation for informed change. And along the way, we’ll use Google Data Studio to create dashboards so that everything you’re collecting is consumable and informs campus-wide efforts.

You’ll leave this Master Class with:

  • A clear vision of what experimentation is and how it can be integrated into our marketing and communications
  • Hands-on experience with Google Data Studio and how we connect it to our various data sources
  • Confidence in our ability to present the right data points to the right people in order to empower our institutions to make more informed decisions
  • A roadmap for implementing the data-centered mindset we need to transform our work and our teams

This Master Class is open to higher education marketers in all roles, at all levels (or those aspiring to higher ed marketing). No previous experience with Google Data Studio is required; you only need a Google account in order to participate. Want to join me? Register for the 2020 eduWeb Digital Summit; you’ll see the option to include our Master Class when you sign up. And if you’ve already registered, you can easily add the Master Class to your registration. Space is limited and this class will sell out, so don’t wait!

About our presenter: Will Patch is the Enrollment Marketing Leader at Niche, where he aids clients in building and implementing their enrollment strategies and digital outreach. He also shares insights and research on the Enrollment Insights blog, podcast, through webinars, and a monthly newsletter. Prior to joining Niche in the summer of 2019, he served Manchester University for 9 years in roles including Digital Strategist, Social Media Coordinator, and Associate Director for Admissions Operations. Outside of Niche, Will also coordinates the #EMChat community on Twitter, with weekly chats Thursdays at 9:00 PM Eastern.

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Stop Holding Yourself Back: Building a Structure That Supports Your Marketing Technology https://www.eduwebconf.com/2020/02/24/stop-holding-yourself-back-building-a-structure-that-supports-your-marketing-technology/ https://www.eduwebconf.com/2020/02/24/stop-holding-yourself-back-building-a-structure-that-supports-your-marketing-technology/#respond Mon, 24 Feb 2020 22:16:30 +0000 https://www.eduwebconf.com/?p=5649

In my day job, I work with schools to optimize their use of CRM technology. One of the key questions I ask my clients is how they will engage with the end-user experience, assess and approve requests to modify the system, and ensure that their institution is using their technology to its full potential. Far too often, the answer is, “We haven’t really thought about that.”

When we begin using new marketing tools, we’re generally focused on learning how various features work and what the system is capable of. But our technology is only as good as the processes that surround it, and we must guide and protect our tools and data with solid business practices. How do we ensure we aren’t getting in our own way in our use of enterprise marketing technology? We build a framework of governance that permeates everything.

Start with Your Stakeholders

To develop the policies and procedures that will serve as your foundation, begin by determining who needs to be in the room. I recommend that you create the appropriate committees to facilitate communication, collaboration, and ongoing training:

  • Frontline power users (representing the range of functional areas utilizing your technology) should meet weekly to discuss current challenges, raise up change requests, and be updated on revisions that have been implemented or are forthcoming.
  • Department heads should connect monthly to set priorities for the opportunities identified by your power users, assess how requests align with larger goals, determine the appropriate division of resources, and identify the broader impact that any changes will have.
  • Finally, divisional leadership should receive formal updates quarterly on how your technology is performing, whether there are opportunities that need a greater resource allocation, and the current priorities to optimize the system.

Equip Everyone

An organizational structure is essential, but from there, it needs to scale so that all users know how to execute on the plans you’ve created. Those at your institution who interface with your technology on any level need to be trained, supported, and heard. This manifests in a variety of ways:

  • Education: End-user training can’t just happen when you first implement or hire a new staff member; it needs to be embedded in your culture. Provide regular refreshers on your operations, and always reconnect with your team when things are modified. Ensure that everyone has a clear understanding of not just what is changing, but also how to engage with these changes.
  • Documentation: Document everything. All systemic processes need to be written down and accessible to those who need it. This means providing detailed instructions in some sort of shared drive or wiki, being as clear and detailed as possible. Not only will this serve as a valuable resource for those with whom you work, but it will create a solid foundation of business continuity.
  • Communication: It should go without saying, but for goodness sake, have open dialogue about how you use your marketing tools. Provide regular updates on decisions being made about your systems to ensure that “I didn’t know that had changed” isn’t a phrase used in your workplace. And on the other side, provide a space for all staff members to lift up their needs and ideas as well.

Prepare to Pivot

Finally, remember that the only constant is change, and you need to assess what works and what doesn’t. This means that your governance framework needs to include regular audits of your business processes and system. Create space to cast a critical eye on how work is done and how effectively it achieves the team’s objectives. Annually, host a larger conversation articulating what has changed over the past year, the biggest current challenges, and key priorities for the next year.

And know when to raise your hand and ask for help. If you find yourself at an impasse, reach out to your larger network of users at other schools. Identify if and when professional services are needed or whether a consultant may be best equipped to speak to your current situation. Leverage the external resources that exist in order to maximize what you have.

Conclusion

At its core, governance is a framework that allows for iterative, effective change. Your school has invested significant resources in the course of procuring your marketing technology, and that shouldn’t go to waste. When your school develops and adheres to a system that fosters dialogue and accountability, you’re creating an insurance policy against the need to correct bad business practices or poor system design down the road. No one wants to do unnecessary work, or face uncertainty regarding their tasks, or feel like they’re uninformed on how everything operates. So let your structure prevent these barriers from arising, then watch as your teams are able to work with the confidence and clarity that drives sustainable, meaningful progress.

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Lean On Your Network https://www.eduwebconf.com/2020/02/24/lean-on-your-network/ Mon, 24 Feb 2020 22:08:08 +0000 https://www.eduwebconf.com/?p=5632

This is one of my favorite times of the school year. The new year has started, we are halfway through the higher ed calendar, and we can start to see how our strategies have worked out. We are starting to get the hang of new tactics, strategies, and platforms. We also see where we have succeeded and failed, what has worked and what hasn’t.

Every year I see how our expertise in web, marketing, writing, and content creation is used to tell the story and the unique value proposition of our institutions. I see the tough issues that we are being asked to solve. The times where we go viral and the times where our Instagram account is mysteriously switched from a business account to a personal account.

We are asked to do more and more with less and less each year, which can be a challenge each day. Where do we go for support? Where can we find people that know what we are going through? Our colleagues sometimes know, and there might be a few other folks nearby, but most of us go to our industry network. As you think about what professional development you will prioritize this year, you are making an important choice about how to further your professional growth and build your network. One of the things that I have been so proud of over the past 4+ years working with the eduWeb Digital Summit is helping to build a community that people want to be a part of. A community that supports each other year-round, helps answer those tough questions you are struggling with, and helps you deal with that tough situation that you’re facing for the first time.

So when you decide to attend eduWeb Digital Summit this year, you become a part of a network, a community, a new family of amazing people that have an incredible amount of knowledge they are willing to share.

But this year, we’ll be adding a new element to this community: a remarkably different physical space. This year we’ll be coming together at a location like very few in the world: Snowbird, Utah, a mountain top ski resort just half an hour from Salt Lake City.

We will have the whole top of the mountain to connect. We will have unique opportunities to bond over campfires (maybe we can find the fixings for S’mores), on mountain hikes, or from the comfort of the rooftop pool. Come experience something new with us. We promise you that we will have fantastic opportunities for professional growth at a conference like no other.

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Don’t Feed the Trolls https://www.eduwebconf.com/2020/02/19/dont-feed-the-trolls/ https://www.eduwebconf.com/2020/02/19/dont-feed-the-trolls/#respond Wed, 19 Feb 2020 16:32:51 +0000 https://www.eduwebconf.com/?p=5601

Social media professionals hear this advice all the time. Viewing constant negativity is bad for our health – it can lead to trauma, stress, anxiety, even depression. It’s one of the top reasons for burnout in our industry and it can be hard to overcome. That’s why it’s important to establish boundaries. Ignoring your institution’s social media after hours is easier said than done, because the Internet simply doesn’t close at 5pm. Monitoring, listening, responding, and posting happens 24/7 and it takes a toll on all of us.

Here are some ways to combat negativity and social media fatigue while keeping your chin up.

  1. Work with your manager to construct rules for after hours. Create a plan where you only check-in after the workday for emergencies, or only during special events each semester. This can help lower your stress level and give you more peace of mind.
  2. Turn off notifications. This can be tricky, as some of my fellow eduWeb friends have experienced. You might want the notifications on during the workday, but at night it’s a different story. Look through all your notifications and decide what’s important and what you can live without. Alternatively, you can also set up ‘do not disturb’ time on your mobile device.
  3. Use social media management software. Tools like Hootsuite, Sprout Social, Sprinklr, Falcon, or Buffer can change your job as a social media manager. They can help automate some of your work and allow you to schedule posts after hours and assist with alerts or keywords. This gives you more free time after the workday to relax and less time posting or scheduling in the evening hours.
  4. Create automated responses for Facebook Messenger. Use the bot feature. This is another time-saver and you don’t have to worry about your Facebook response rating. Creating a bot can give people the answers they’re looking for, or at least allow you 24 hours to respond if you choose to incorporate that language into your newly created Messenger bot.
  5. Hire awesome interns. Internships can create opportunities for students looking to work in the field after graduation, but a well-trained intern can also be a life saver and provide after-hours coverage, which can give you more time to enjoy dinner, or go see the latest Marvel film or a concert.
  6. Stay positive. According to Pew Research, 45% of Americans think it’s more important to allow people to speak freely on Facebook, Twitter, Instagram and other social media outlets, but 53% of Americans feel it is more important for everyone to feel welcome and safe when using social media. When you see trolls commenting on your social media posts, remember they don’t know you, and many times they also don’t know the university you represent — it’s not personal no matter what they share. I know it can still be extremely hard to absorb or understand how another human being could say such things, but remember they’re hiding for a reason. On the positive side, there are many stakeholders (students, alumni, staff, faculty) who help self-police comments and come to your aid. Of course, if it gets way out of hand and you need to assemble your crisis communication team, there are more actions you can take.

Bottom line, don’t feed the trolls and don’t let them get you down. Help make the Internet and the social media world shine by infecting others with positivity. It can be hard, but we need to have each other’s back on this. Our health and our livelihood depend on it.

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Guest Post: Building Confidence and Community Through the eduWeb Scholarship https://www.eduwebconf.com/2019/12/17/guest-post-confidence-community-scholarship/ Tue, 17 Dec 2019 04:05:43 +0000 https://www.eduwebconf.com/?p=5143

by Amber Owens

In July of 2018, I accepted a job as the Social Media Manager for a small private university in Indiana. I was brand new to the field, and the position was brand new for the university. The members of our marketing team had been balancing social media amidst all their other duties, and when I arrived, they gave me all the passwords and left me to my own devices. It was a little terrifying and a lot of responsibility, but fortunately, my boss and team were incredibly supportive and understanding as I learned the ropes and tried to effectively wrangle years of social media chaos. On top of this, we rolled out a major, multi-million dollar re-brand within my first 30 days on the job, so not only was I learning about our audiences, our history, and the structure of our university brand, but I was also trying to figure out how to marry that information with a lot of new and exciting changes. It was a lot to take in, and most days I felt like I was barely keeping up.
As a somewhat new employee I felt uncomfortable asking for professional development dollars, so when I saw something about the 2019 eduWeb Scholarship for Developing Professionals pop up on Twitter, I applied and crossed my fingers. I didn’t let my hopes get too high, as I figured that I would probably be the least qualified of all the applicants, but lo and behold, I was selected.

It was a life-changing experience. Getting to hear from other social media experts in higher education felt a lot like coming home. I was encouraged to hear that I wasn’t alone in the things I dealt with on the job– there was an entire community of people out there who were just like me. Not only was I validated and understood, but I was welcomed. I expected to feel like an impostor in a room full of geniuses, but I didn’t; instead I felt both recognized and inspired.

During my time at the conference, I took part in presentations that both supported the work I was already doing and stimulated my creative side. I came back to my office with pages and pages of notes and ideas, ready to hit the ground running, and my team offered nothing but support. Since returning home, I’ve been able to roll out several new university-wide projects, and I’ve also built connections with our students on a deeper level than ever before. I can easily say that not a week goes by where I don’t reference something that I learned or heard at eduWeb 2019, and my university has benefitted so much from it.

Attending eduWeb as a scholarship recipient opened my eyes to so many opportunities that were at my fingertips, ready for the taking, and the perspective that I found in those presentations and discussions with other professionals was more than I ever could have hoped for out of my first conference experience. Without the scholarship, I wouldn’t have been able to attend, and I would probably still be feeling somewhat alone in my job. This year, a new group of scholarship recipients will have the opportunity to have their career transformed by eduWeb, just like I did, so if you’ve been thinking about applying but have hesitated, I can only say this: there is no reason why you shouldn’t, and every reason why you should.

Amber Owens is the Social Media Manager at Indiana Tech and a recipient of the 2019 eduWeb Scholarship for Developing Professionals.

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Your Guide to eduWeb’s Tracks and Program https://www.eduwebconf.com/2019/11/26/eduweb20-tracks-program/ https://www.eduwebconf.com/2019/11/26/eduweb20-tracks-program/#respond Tue, 26 Nov 2019 14:20:05 +0000 https://www.eduwebconf.com/?p=5099

Are you considering submitting a presentation proposal for eduWeb’s 2020 Digital Summit in Snowbird? Have you been thinking about applying for our Scholarship for Developing Professionals? Are you an eduWeb newcomer who’s curious about what the conference experience is all about?

If so, you might be looking for some more information about our tracks and program, and we’re here to break it all down for you.


Tracks

What they are: As the soul of the eduWeb program, our tracks are designed to provide you with breakout sessions that are tailored to your specific work in higher education. Each track offers eight to nine 45-minute presentations and panels that will address topics directly relevant to your role, and you’ll get the opportunity to connect with others in your specialized field. You can attend all the sessions in one track, or hop around from one to another based on the presentations that you’re most excited about. They’re led by those in our higher ed community, so if you’ve got a great idea to share, let us know about it!

What’s covered: Too much good stuff! Let’s explore each track individually to give you an idea:

Social Media

In a rapidly-evolving social world, we need to focus on both the fundamentals and on innovation. Explore how to formulate goals, measure success, and develop best practices in social media, plus be inspired by the success stories from the pioneers in our field. We’ll discuss emerging trends in social media, building effective campaigns, the keys to social listening, securing buy-in from campus leadership, managing many departments with conflicting ideas and priorities, student ambassador programs, and much more.

Last year’s Best of Track: Rebecca Stapley’s “The Life-Changing Magic of Closing Accounts: Increase Engagement and Spark Audience Joy 

Content & Email Marketing

Content is still king! Come discuss how to create and disseminate the most relevant, timely, and valuable content to attract and retain your target audiences— and ultimately maximize engagement with your university. Explore topics like drip marketing, developing an evergreen content marketing plan, segmentation and personalization, identifying your audience’s priorities, and organizing and maintaining what you build out.

Last year’s Best of Track: Victoria Marzilli and Rachel Tilley’s “A Star is Born: Student Creators, Storytellers, and Allies

Using Data & Analytics

Tactics without metrics are pretty much useless. Here, we’ll focus on how higher ed professionals can investigate the stories that live within their marketing data points, and we’ll learn how to benchmark and make data-driven decisions that transform our work. Join us as we dig into Google Analytics, campaign KPIs, predictive modeling, measuring ROI, identifying the data points that really matter, and translating it all in a way that makes sense to the rest of our teams.

Last year’s Best of Track: Nathan Gerber’s “Analytics, Please: Helping Departments Understand the Data

Web/Mobile Design & Strategy

We’re living in a mobile-first world where UI and UX cannot be understated. So how do we adapt to dynamic changes in web design, promote accessibility, embrace personalization, and meet the expectations of our consumers? We’ll explore all that and more in this track. In these sessions, you’ll hear about developing a web governance strategy, leveraging your CMS to its full potential, best practices for microsites, managing your digital assets, tying landing pages into larger marketing campaigns, and about a million other things that will empower you to lead your university’s web presence more effectively.

Last year’s Best of Track: Jennie Powers and Stephen Tidmore’s “Don’t Ignore 50 Million People: How to Make Your Content Accessible”

 

Other Duties As Assigned

Juggling tasks that aren’t in your current job description? Come explore the ways that others have succeeded in orchestrating the initiatives that fall outside of their regular responsibilities—and get some tips on how you can succeed as well! We’ll cover some of everything here, from launching a podcast to managing a rebrand to creating a departmental training curriculum to maintaining your operations in the midst of new software implementation, plus all those other curveballs that your job keeps throwing your way.

Last year’s Best of Track: Katie MacInnes’s “No Budget? No Problem!: How UNC Greensboro Managed a Website Redesign on a Shoestring


Pre-Conference Workshops

What they are: Our pre-conference workshops allow attendees to take a deeper dive into topics relevant to their work in higher education marketing. In these sessions, held on the morning of the first day of the conference, presenters offer a hands-on format that enables those present to engage deeply with the subject matter. Our experts will guide you as you dive into the skill set that you need to further your institutional objectives, and you’ll benefit from hands-on instruction from leaders in our field in these two-hour sessions.

What’s covered: Workshops have covered a wide range of topics, including Instagram strategy, analytics essentials, how to cultivate creativity, and developing a framework to support institutional goals.

What you should know: Pre-conference workshops are scheduled so that eduWeb attendees can attend several; generally we offer four to six each year. There’s an additional charge to attend them, but the ROI is huge. And if you’d like to lead one of our workshops, let us know by submitting a proposal!


Master Classes

What they are: If you’re ready to roll up your sleeves and really dig into things, our master classes are the place to do it. These four-hour sessions are usually held on the afternoon of the conference’s final day, after general programming has wrapped. These learning lab-style classes give you a full picture of the topic of discussion, then facilitate time to take what you’ve learned and apply it to your specific institutional strategy and work. You can expect a highly interactive, comprehensive approach to higher education marketing, and you’ll walk away with an action plan so you can move from theory into practice.

What’s covered: Previous master classes have addressed crisis communications planning, inbound marketing, segmentation strategy, and more.

What you should know: Plan your eduWeb travel accordingly if you want to participate in a master class– they’ll usually run from 1 – 5 pm on that Wednesday. There’s an additional registration cost if you choose to participate, and each year we offer one or two topics. If you’re interested in presenting a master class, please contact our conference leadership team.


 

Put all this together, add in incredible keynotes, unique networking opportunities, and the greatest community in higher ed marketing, and you get an unparalleled conference experience that is truly career-transforming. Ready to be a part of it all? We’d love to have you join us.

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Guest Post: How the eduWeb Scholarship Impacted Me https://www.eduwebconf.com/2019/11/12/callie-scholarship-reflection/ https://www.eduwebconf.com/2019/11/12/callie-scholarship-reflection/#respond Tue, 12 Nov 2019 00:17:10 +0000 https://www.eduwebconf.com/?p=4965

by Callie Goodwin

I was a year into my role as the social media strategist at a small, private, women’s college (and struggling with some intense imposter syndrome) the day I saw a tweet promoting eduWeb’s 2019 scholarship program. Our college had been through some major changes in the previous two years, as the marketing and communications office was reduced from a staff of eight to… just me. Learning to navigate the #TeamOf1 life was difficult, especially considering that I was new to the field. And that’s where the eduWeb scholarship comes in.

I saw the tweet as I was searching the #HESM hashtag, and I quickly applied. I tried not to let myself get too excited, but I silently prayed I would be chosen, as I knew that my school could not afford to send me otherwise. A few months later, I opened my email to see the incredible announcement that I had been selected for the scholarship. I was ecstatic and ran to my boss’s office to share the news with him. He shared my excitement and told me that he had also nominated me after seeing one of my tweets about it.

In July 2019, I jumped on a plane and headed to Philly. I knew this conference was going to be great, but I didn’t quite realize just how life-changing it would be for me– both personally and professionally. I gave myself a pep talk that I would fight my shy instincts and do everything to make the most of this opportunity; then I jumped in and did it. I attended all the events, sessions, dinners, and networking opportunities that were offered. I met tons of Twitter folks in real life and formed some incredible friendships. I was like a sponge with a fire hose of information hitting me full-force, and I was soaking up everything I could.

At eduWeb, I found the community that I had been lacking and desperately needed. I remember calling my mom after the first full day, trying not to cry as I shared how happy I was that I had finally found “my people” who not only understood higher ed social media life but also encouraged and championed me to keep going and dream big. I realized that I wasn’t alone, and I was given countless resources to help me to do the job I loved even better. I left eduWeb feeling full, inspired, and overflowing with new ideas to implement as soon as I got back to the office. As someone new to the higher ed world, the experience and opportunity were priceless.

If you are thinking of applying or know someone who should apply, this is your sign: do it now! I will forever be grateful that I applied and that my boss took the time to nominate me. Not only did eduWeb provide me with dozens of sessions and keynotes with applicable tips, tricks, information, but it also provided connections and friendships in the industry that have endured well past the end of the conference.

Callie Goodwin is the social media strategist for Columbia College of South Carolina and a recipient of the 2019 eduWeb Scholarship for Developing Professionals.

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Announcing eduWeb’s 2020 Scholarship Program https://www.eduwebconf.com/2019/11/04/announcing-eduwebs-2020-scholarship-program/ https://www.eduwebconf.com/2019/11/04/announcing-eduwebs-2020-scholarship-program/#respond Mon, 04 Nov 2019 13:00:55 +0000 https://www.eduwebconf.com/?p=4905
Last year, we introduced our first-ever eduWeb Scholarship for Developing Professionals. The program is designed to provide those who are new to the world of higher education marketing with a unique opportunity for professional development. Whether you’re in your first “real” job or you have a longer career path that’s recently brought you to higher ed, we’ve built this scholarship to open new doors for you to network, learn, and grow as a member of our eduWeb community.

What’s required to apply you ask? It’s quite simple:

  • 3 years (or less) of experience within higher education
  • Willingness to share your experience through blog posts and social media

That’s it! We’ll ask you to provide an account of your key takeaways and highlights from our time together at Snowbird, just like last year’s selected scholarship recipients did in Philadelphia, and we know that you’ll come away from the conference with numerous valuable experiences worth recapping. If we’ve piqued your interest and you’d like to be considered for this year’s scholarship, then use the link below to submit your application today; it’s a quick and easy process, and the payoff is more than worth the effort.

And if you don’t personally qualify for the scholarship, that doesn’t mean you can’t benefit from all that it offers. If you know someone– perhaps a member of your own team– who you believe is deserving, you can submit their name using our nomination form. We know that not every new professional realizes how remarkable they are, and the affirmation of being nominated may provide just the right boost of confidence that they need to submit an application. eduWeb attendees come back inspired, motivated, and ready to take their work to new heights; doesn’t that sound like exactly what you’re hoping for in your employees and teammates?

Have questions? You can reach out to Chris Barrows, this year’s scholarship lead, on Twitter at @CBarrows or send him an email.  Regardless of whether our scholarship is the right fit for you, we hope you’ll join us at the 2020 eduWeb Digital Summit at the Snowbird Resort near Salt Lake City, UT. We’re looking forward to welcoming you there– perhaps as a member of our new class of scholarship recipients.

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eduWeb 2019: A Look Back https://www.eduwebconf.com/2019/09/01/eduweb-2019-a-look-back/ https://www.eduwebconf.com/2019/09/01/eduweb-2019-a-look-back/#respond Sun, 01 Sep 2019 20:34:30 +0000 https://eduwebconf.com/?p=4211 It’s been about a month since #eduWeb19 concluded, and now that we’ve settled back into our regular routines, we’ve had some time to reflect on everything that we gained during our time in Philadelphia… and we want to tell you all about it!

As we look back on this year’s experience, we’d like to share a few things with you about what this year’s conference had to offer:

 

Best Of Track 2019

This year, we had more than 50 incredible breakout sessions for our attendees to choose from, and our presenters knocked it out of the park. Choosing best in track was a very difficult task, but the following five presentations rose to the top to receive this honor:


Social Media

“The Life-Changing Magic of Closing Accounts: Increase Engagement & Spark Audience Joy”
Rebecca Stapley, Nazareth College

Content and Email Marketing

“A Star is Born: Student Creators, Storytellers, and Allies”
Victoria Marzilli, Harvard College Admissions and Financial Aid
Rachel Tilley, Harvard College Admissions and Financial Aid

Web/Mobile Design and Strategy

“Don’t Ignore 50 Million People: How to Make Your Content Accessible”
Jennie Powers, Auburn University
Stephen Tidmore, Mighty Citizen

Using Data and Analytics

“Analytics, Please: Helping Departments Understand the Data”
Nathan Gerber, Utah Valley University

Other Duties As Assigned

“No Budget? No Problem! How UNC Greensboro Managed a Website Redesign on a Shoestring”
Katie MacInnes, University of North Carolina at Greensboro

Slides, Slides, Slides

It’s one of our most frequently-asked questions: “Where can I get the slides for all the presentations?” And the answer is simple: you can find them living in the app, which is available year-round for your use (and you can also access the app via desktop)! But if you’re looking for another source for all this valuable information, eduWeb’s Andrew Meyers has created a Twitter megathread that’s worth checking out.

 

Reflections and Takeaways

We all came away from the conference with so much useful information, and several attendees have provided great summaries of their lessons learned. Check out what eduWeb’s Jason Boucher identified as his most valuable moments, and read Volt’s overview of the eduWeb experience. Our scholarship winners shared their takeaways in a series of video posts, and Callie Goodwin and Katy Spencer Johnson both offered their thoughts in threads reflecting on both the practical and personal impact of eduWeb.

Building Community

Speaking of getting personal, we heard it from so many attendees, and we completely agree: eduWeb is a community like no other. We were moved by Summit Award winner Jon McBride’s reflection on how eduWeb has shaped his career, and Kati Hartwig summed the eduWeb experience up perfectly. So how do we foster this all year long? Start following (and using!) the #eduWeb20 hashtag now to stay connected.

 

Plan for #eduWeb20

It may be almost a year away, but we’re already full-steam ahead on plans for next year’s eduWeb in Salt Lake City, and we hope you’ll be there with us. So go ahead and mark your calendar for August 3 – 5, and prepare for an experience like none other at the Snowbird Resort.

Thanks to all of you who joined us (and tweeted nonstop!) this year. You all made the 2019 Summit amazing, and we’re so glad you were a part of it all. And for those who couldn’t make it, we hope we’ll see you next year in Snowbird for what’s sure to be an incredible event!

We agree, Nicky. We agree.

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