eduWeb 2020 Program Schedule
RegisterThe eduWeb Digital Summit is committed to fostering the dialogue that will revolutionize our field. Our tracks are curated based upon community feedback; this year, we’re proud to feature so many presentations that are sure to move our industry forward.
Monday, August 3
| Presentation Track I |
Presentation Track II |
Presentation Track III |
Presentation Track IV |
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| Clean Catalog | TerminalFour | sponsor sessions | sponsor sessions | ||
| 1:00–1:15 PM | Opening Remarks | ||||
| 1:30–2:30 PM | Session I | State of the Union: Jon McBride @jMcBee84 | |||
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2:45–3:45 PM
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Session II
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WEB & MOBILE DESIGN STRATEGY Web Redesign Truth-Talk: Creating a Workflow Between Content and Web Teams Heather Johns @heatherpvj |
SOCIAL MEDIA TikTok: Find Out If It’s Right For You Andrew Cassell |
WEB & MOBILE DESIGN STRATEGY
Analyze This! Speed Matters Martin Lee
Research & Design Leslie Graff
Vice President Communications & Marketing
Christian Brothers University
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CONTENT & EMAIL MARKETING
The Extra 1%: Delivering a Memorable Content Experience Across a University Christina Sanders Lucidpress |
| WEB & MOBILE DESIGN STRATEGY The Politics of A Website Redesign Elisabeth Reinkordt @egrindcore |
SOCIAL MEDIA From Custom Social Media Networks to Facebook Groups to Instagram: A Look at Nine Years of Working With Student Employees as Our Sole Social Media Content Managers Sue Forte |
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4:00–5:00 PM
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Session III
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WEB & MOBILE DESIGN STRATEGY What 5G and the Advent of Web-Based VR Mean for the Future of Virtual Campus Visits Jessica DePaul @jessalynn221 Gavin Newton Tanzer |
CONTENT & EMAIL MARKETING Bridging the Communication Gap: How Strong Communication Strategies Can Make Your Next Project a Success! — Rebecka Hall @beckaha11 |
SOCIAL MEDIA
5 Powerful Audience Targeting Strategies Andrew Gormley, Nicollette Dineen Cybba |
WEB & MOBILE DESIGN STRATEGY
The Hierarchy of Needs for Higher Education Websites Steve Persch
Pantheon
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| OTHER DUTIES AS ASSIGNED Using VR Tours to Build Effective Student Engagement and Access — Keating Sherry Jessica DePaul |
CONTENT & EMAIL MARKETING Communicating Complex Topics: Making Science and Innovation Relatable Across Campus — Christina Inge @christinainge |
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Tuesday, August 4
| Presentation Track I |
Presentation Track II |
Presentation Track III |
Presentation Track IV |
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| Clean Catalog | TerminalFour | sponsor sessions | sponsor sessions | ||
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11:00 AM–12:00 PM
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Session I
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USING DATA & ANALYTICS Uncover Actionable Campaign & Website Insights Using Google Analytics Calculated Metrics Mandee Englert @mandee_englert |
SOCIAL MEDIA Working with Faculty in Digital Media Initiatives Jamila Walker @iamjamilawalker |
WEB & MOBILE DESIGN STRATEGY |
SOCIAL MEDIA
What We Learned From Analyzing 125,000 Online Conversations From Prospective and Admitted College Students – Rebecca Stapley @rstapley Campus Sonar and (Ms.) Sam Peebles, Nazareth College |
| USING DATA & ANALYTICS Analytics Crash Course: Using Analytics Like a Pro, Even Though You May Not Be One (Yet!) Matthew Diehl @matthewdiehl |
SOCIAL MEDIA Surviving and Thriving as a Team of One Callie Goodwin @calliegoodwin |
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12:15–1:15 PM
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Session II
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USING DATA & ANALYTICS Monetized Behavioural Metrics: Using Google Analytics to Measure Value Alan Etkin @PlatinumToaster |
WEB & MOBILE DESIGN STRATEGY An Uncommon Approach to an Uncommon Campaign Andrea Kruszka, Bob Rafferty, Francesca Nisco |
WEB & MOBILE DESIGN STRATEGY
Divide and Conquer: How One University Optimized the Web Experience So Content Converts Externally and Supports Internally — Dan MacArthur, Ingeniux and Chris Lynett, Lasell University |
CONTENT & EMAIL MARKETING How a Call-to-Action Strategy Can Improve your Marketing ROI – Mariah Obiedzinski, Stamats |
| USING DATA & ANALYTICS Enhance Your Analytics With Google Tag Manager Kris Hardy @krishardy83 |
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2:30–3:30 PM
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Session III
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CONTENT & EMAIL MARKETING How You Doin’? Personalization Through Progressive Mini Surveys Vanessa Cook @becki_homecki |
OTHER DUTIES AS ASSIGNED Better as One: Defining Your Voice Within the University Brand Connie Liegel @connyliegl |
CONTENT & EMAIL MARKETING
Designing a Digital Guided Pathway for Your College or University Nathan Gerber
@nathangerber OmniUpdate
David Morton
UVU
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OTHER DUTIES AS ASSIGNED
Digital Marketing on a Budget
Marley Kennedy
Third Wave Digital |
| CONTENT & EMAIL MARKETING Measure Twice, Email Once: How to Construct a Centralized Email Marketing Experience Jennifer Doak-Mathewson @jpdoak |
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| 3:45–4:45 PM | Session IV | General Session: Keepin’ It 100: Black Lives Matter In Higher Education Jamila Walker, TaQuinda Johnson |
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Wednesday, August 5th
| Presentation Track I |
Presentation Track II |
Presentation Track III |
Presentation Track VI |
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| Clean Catalog | TerminalFour | sponsor sessions | sponsor sessions | ||
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1:00–2:00 PM
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Session I
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OTHER DUTIES AS ASSIGNED End Your SMS SOS: Building a Texting Strategy that Gets the Job Done Megan Miller @meganmgmiller |
WEB & MOBILE DESIGN STRATEGY Web Compliance: Look What You Made Me Do! Johnathan Grant @johnathang Kathy Kennedy |
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| OTHER DUTIES AS ASSIGNED Boost Your Efficiency With Project Management and Agile Katie Bean, Laurie Gyalog |
WEB & MOBILE DESIGN STRATEGY Developing Your UX Toolbox: Realistic Strategies for Understanding User Behavior Matthew Sluzinski, Kunle Roberts |
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2:15–3:15 PM
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Session II
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SOCIAL MEDIA How to Use Instagram Stories to Attract and Retain Students Katherine Doble,Callie Goodwin,Destinee Day |
CONTENT & EMAIL MARKETING Think Like a Journalist to Grow Your Audience Jenna Spinelle |
WEB & MOBILE DESIGN STRATEGY
Love in the time of Corona: How to supercharge a Recruitment-focused Site and Make the Admissions Team Love You Hannah Fuchigami, Will Noble Funnelback |
OTHER DUTIES AS ASSIGNED
Non-Traditional Students: An Untapped Opportunity For Marketers Lauren Hillery & Eric Doolan LaneTerraleaver |
| SOCIAL MEDIA Now You See Me, Now You Don’t: What Happens When YouTube Makes Your Brand Disappear Christine Green, Liz Bartges, Hillary Smith |
CONTENT & EMAIL MARKETING Chicken or Egg? A “What Comes First” Look at Design and Content Joan Benson @joanbenson5153 Gabriel Bernier |
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| 3:30–4:30 PM | Session III | Higher Ed Trends 2020: Marketing, Recruitment, and Technology | |||
| 4:45 PM | Closing Remarks | ||||
Thursday, August 6
Workshops
| 1:00–2:30 PM | Workshop I | Optimizing Your Content for Search Engines | |||
| 2:45–4:15 PM | Workshop II | Breaking Silos: Grow Your Network, Leverage Partnerships, and Improve Your Outreach | |||
Friday, August 7
Networking
1:00–2:00 PM