eduWeb 2020 Program Schedule

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The eduWeb Digital Summit is committed to fostering the dialogue that will revolutionize our field. Our tracks are curated based upon community feedback; this year, we’re proud to feature so many presentations that are sure to move our industry forward.

Monday, August 3
    Presentation
Track I
Presentation
Track II
Presentation
Track III
Presentation
Track IV
    Clean Catalog TerminalFour sponsor sessions sponsor sessions
1:00–1:15 PM   Opening Remarks
1:30–2:30 PM Session I State of the Union: Jon McBride @jMcBee84
2:45–3:45 PM
Session II
WEB & MOBILE DESIGN STRATEGY
Web Redesign Truth-Talk: Creating a Workflow Between Content and Web Teams

Heather Johns @heatherpvj
SOCIAL MEDIA
TikTok: Find Out If It’s
Right For You

Andrew Cassell
WEB & MOBILE DESIGN STRATEGY
Analyze This! Speed Matters
Martin Lee
Research & Design
 
Leslie Graff
Vice President Communications & Marketing
Christian Brothers University
CONTENT & EMAIL MARKETING
The Extra 1%: Delivering a Memorable Content Experience Across a University
Christina Sanders
Lucidpress
WEB & MOBILE DESIGN STRATEGY
The Politics of A Website Redesign

Elisabeth Reinkordt @egrindcore
SOCIAL MEDIA
From Custom Social Media Networks to Facebook Groups to Instagram: A Look at Nine Years of Working With Student Employees as Our Sole Social Media Content Managers
Sue Forte
4:00–5:00 PM
Session III
WEB & MOBILE DESIGN STRATEGY
What 5G and the Advent of Web-Based VR Mean for the Future of Virtual Campus Visits

Jessica DePaul @jessalynn221
Gavin Newton Tanzer
CONTENT & EMAIL MARKETING
Bridging the Communication Gap: How Strong Communication Strategies Can Make Your Next Project a Success!
Rebecka Hall @beckaha11
SOCIAL MEDIA
5 Powerful Audience Targeting Strategies

Andrew Gormley, Nicollette Dineen
Cybba
WEB & MOBILE DESIGN STRATEGY
The Hierarchy of Needs for Higher Education Websites
Steve Persch
Pantheon
OTHER DUTIES AS ASSIGNED
Using VR Tours to Build Effective Student Engagement and Access

Keating Sherry
Jessica DePaul
CONTENT & EMAIL MARKETING
Communicating Complex Topics: Making Science and Innovation Relatable Across Campus

Christina Inge @christinainge

 

Tuesday, August 4
    Presentation
Track I
Presentation
Track II
Presentation
Track III
Presentation
Track IV
    Clean Catalog TerminalFour sponsor sessions sponsor sessions
11:00 AM–12:00 PM
Session I
USING DATA & ANALYTICS
Uncover Actionable Campaign & Website Insights Using Google Analytics Calculated Metrics
Mandee Englert
@mandee_englert
SOCIAL MEDIA
Working with Faculty in Digital Media Initiatives
Jamila Walker
@iamjamilawalker

WEB & MOBILE DESIGN STRATEGY
Making Major Life Decisions Easier: The Power of Data and Customized Web Tools

Jami Mullikin, Vice President Strategy and Mary Beth Oakey, Creative Project Manager, Up&Up

SOCIAL MEDIA
What We Learned From Analyzing 125,000 Online Conversations From Prospective and Admitted College Students
– Rebecca Stapley @rstapley Campus Sonar and (Ms.) Sam Peebles, Nazareth College
USING DATA & ANALYTICS
Analytics Crash Course: Using Analytics Like a Pro, Even Though You May Not Be One (Yet!)
Matthew Diehl
@matthewdiehl
SOCIAL MEDIA
Surviving and Thriving as a Team of One
Callie Goodwin @calliegoodwin
12:15–1:15 PM
Session II
USING DATA & ANALYTICS
Monetized Behavioural Metrics: Using Google Analytics to Measure Value
Alan Etkin @PlatinumToaster
WEB & MOBILE DESIGN STRATEGY
An Uncommon Approach to an Uncommon Campaign
Andrea Kruszka, Bob Rafferty, Francesca Nisco
WEB & MOBILE DESIGN STRATEGY
Divide and Conquer: How One University Optimized the Web Experience So Content Converts Externally and Supports Internally — Dan MacArthur, Ingeniux and Chris Lynett, Lasell University
CONTENT & EMAIL MARKETING
How a Call-to-Action Strategy Can Improve your Marketing ROI
– Mariah Obiedzinski, Stamats
USING DATA & ANALYTICS
Enhance Your Analytics With Google Tag Manager

Kris Hardy
@krishardy83
 
2:30–3:30 PM
Session III
CONTENT & EMAIL MARKETING
How You Doin’? Personalization Through Progressive Mini Surveys
Vanessa Cook @becki_homecki
OTHER DUTIES AS ASSIGNED
Better as One: Defining Your Voice Within the University Brand
Connie Liegel
@connyliegl
CONTENT & EMAIL MARKETING
Designing a Digital Guided Pathway for Your College or University
Nathan Gerber
@nathangerber
OmniUpdate
David Morton
UVU
OTHER DUTIES AS ASSIGNED
Digital Marketing on a Budget
Marley Kennedy
Third Wave Digital
CONTENT & EMAIL MARKETING
Measure Twice, Email Once: How to Construct a Centralized Email Marketing Experience
Jennifer Doak-Mathewson @jpdoak
 
3:45–4:45 PM Session IV General Session: Keepin’ It 100: Black Lives Matter In Higher Education
Jamila Walker, TaQuinda Johnson

 

Wednesday, August 5th
    Presentation
Track I
Presentation
Track II
Presentation
Track III
Presentation
Track VI
    Clean Catalog TerminalFour sponsor sessions sponsor sessions
1:00–2:00 PM
Session I
OTHER DUTIES AS ASSIGNED
End Your SMS SOS: Building a Texting Strategy that Gets the Job Done
Megan Miller @meganmgmiller
WEB & MOBILE DESIGN STRATEGY
Web Compliance: Look What You Made Me Do!
Johnathan Grant @johnathang
Kathy Kennedy
 
 
OTHER DUTIES AS ASSIGNED
Boost Your Efficiency With Project Management and Agile
Katie Bean, Laurie Gyalog
WEB & MOBILE DESIGN STRATEGY
Developing Your UX Toolbox: Realistic Strategies for Understanding User Behavior
Matthew Sluzinski, Kunle Roberts
2:15–3:15 PM
Session II
SOCIAL MEDIA
How to Use Instagram Stories to Attract and Retain Students
Katherine Doble,Callie Goodwin,Destinee Day
CONTENT & EMAIL MARKETING
Think Like a Journalist to Grow Your Audience
Jenna Spinelle
WEB & MOBILE DESIGN STRATEGY
Love in the time of Corona: How to supercharge a Recruitment-focused Site and Make the Admissions Team Love You
Hannah Fuchigami, Will Noble
Funnelback
OTHER DUTIES AS ASSIGNED
Non-Traditional Students: An Untapped Opportunity For Marketers
Lauren Hillery & Eric Doolan LaneTerraleaver
SOCIAL MEDIA
Now You See Me, Now You Don’t: What Happens When YouTube Makes Your Brand Disappear
Christine Green, Liz Bartges, Hillary Smith
CONTENT & EMAIL MARKETING
Chicken or Egg? A “What Comes First” Look at Design and Content
Joan Benson @joanbenson5153
Gabriel Bernier
3:30–4:30 PM Session III Higher Ed Trends 2020: Marketing, Recruitment, and Technology
4:45 PM Closing Remarks

 

Thursday, August 6

 

Workshops

  1:00–2:30 PM   Workshop I   Optimizing Your Content for Search Engines
  2:45–4:15 PM   Workshop II   Breaking Silos: Grow Your Network, Leverage Partnerships, and Improve Your Outreach

 

Friday, August 7

Networking

1:00–2:00 PM

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