by Robert Bochnak | Jul 9, 2018 | Social Media
Podcast: The Importance of Authenticity on Social Media in the Fake News Era Fake news is all around us. Turn on the TV. Listen to the radio. Read the newspaper. Liars, cheaters, and stealers abound. Who knows who and what to believe anymore? That’s why it’s more...
by Robert Bochnak | Jun 21, 2018 | Meet The Track Chair, Social Media, Uncategorized
Meet the Track Chair: Alexandra Simone, Social Media Strategist & Content Manager, Office of Marketing & Communications, Ramapo College of New Jersey Social Media Track What advice would you give first-time eduWeb Digital Summit attendees who are looking to...
by Robert Bochnak | May 26, 2018 | Data and Analytics, Social Media
Social Listening Drives Strategic Engagement Higher education institutions of the future are prepared to identify and share their value with a variety of audiences—from students to donors to federal and state agencies and more. They know and advocate for their brand...
by Robert Bochnak | May 17, 2018 | Content and Email Marketing, Data and Analytics, Social Media, Web Tools and Hacks
Student Journey Mapping-Facts Over Intuition The process of mapping the student journey has been gaining attention in higher education over the past few years as more and more colleges and universities are turning to research to better understand their prospects. The...
by Robert Bochnak | May 5, 2018 | Content and Email Marketing, Data and Analytics, Social Media
Top-5 Focus Points For Marketing Higher Education To Generation ‘Z’ Now that the Gen Z generation is coming of age, let’s take look at some interesting facts that could help you better attract them to your campus. If you decide that you would like some...
by Robert Bochnak | Apr 26, 2018 | Content and Email Marketing, Data and Analytics, Social Media
How-And Why-To Develop Your College’s Content Marketing Strategy When I started my career in marketing, brands primarily told their stories via mass media channels: running ads on TV, pitching stories to print outlets, and putting up billboards. While these...
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