Blog
Highlights from eduWeb Spring Showcase
From content strategy during a crisis to data analytics to the future of higher ed, the eduWeb Spring Showcase sessions offer not-to-be-missed insight that will shape higher education work long-term. Meet the speakers and sign up for live or pre-recorded sessions on...
Community Corner: March 2021
Welcome back to the eduWeb Community Corner, where we talk directly with those in the higher education community doing great things all over North America! I’m your host, Jason Boucher and this month we chatted with Kimberly Stern and Ashley Schroeder from Colorado...
Community Corner: February 2021
Welcome to the eduWeb Community Corner, where we talk directly to those in the higher education community doing great things! I’m your host, Jason Boucher. This month, for our inaugural segment, we chatted with Jamie Lewis. Jamie is a social media coordinator at the...
EduWebinar Recap: Temperature Rising: A robust, collaborative digital communications project from Cal State Fullerton
As temperatures rose around topics of racial injustice in the nation and on college campuses, the Strategic Communications Team from California State University, Fullerton (CSUF) knew that platitudes would serve little purpose. Beyond sharing a statement from their...
#eduWebinar Recap: Unprecedented Support During An Unprecedented Time
2020 has upended our lives as we face the stress, anxieties and hardships that come with living through a pandemic. We transitioned to working from home, lost social support systems due to physical distancing and made more and more use of Zoom for everything from...
Holding Social Media Space During A Pandemic
Across higher education, as Marketing professionals, in good times, we speak toward being genuine, being real, and communicating with transparency. In troubling times, even the most agile organization can find genuine, real, and transparent communication stunted and...
Build a Culture of Experimentation and Actionable Data
Today’s marketing technology offers us access to vast swaths of data that can provide us with valuable insights into our audiences, campaign performance, and key opportunities to pursue. But all of this information is only useful if we know how to arrange, analyze,...
Stop Holding Yourself Back: Building a Structure That Supports Your Marketing Technology
In my day job, I work with schools to optimize their use of CRM technology. One of the key questions I ask my clients is how they will engage with the end-user experience, assess and approve requests to modify the system, and ensure that their institution is using...
Lean On Your Network
This is one of my favorite times of the school year. The new year has started, we are halfway through the higher ed calendar, and we can start to see how our strategies have worked out. We are starting to get the hang of new tactics, strategies, and platforms. We also...
Don’t Feed the Trolls
Social media professionals hear this advice all the time. Viewing constant negativity is bad for our health - it can lead to trauma, stress, anxiety, even depression. It's one of the top reasons for burnout in our industry and it can be hard to overcome. That's why...
Guest Post: Building Confidence and Community Through the eduWeb Scholarship
“Getting to hear from other social media experts in higher education felt a lot like coming home. I was encouraged to hear that I wasn’t alone in the things I dealt with on the job– there was an entire community of people out there who were just like me. Not only was I validated and understood, but I was welcomed. I expected to feel like an impostor in a room full of geniuses, but I didn’t; instead I felt both recognized and inspired.”
Your Guide to eduWeb’s Tracks and Program
Are you considering submitting a presentation proposal for eduWeb’s 2020 Digital Summit in Snowbird? Have you been thinking about applying for our Scholarship for Developing Professionals? Are you an eduWeb newcomer who’s curious about what the conference experience...