Blog
Build a Culture of Experimentation and Actionable Data
Today’s marketing technology offers us access to vast swaths of data that can provide us with valuable insights into our audiences, campaign performance, and key opportunities to pursue. But all of this information is only useful if we know how to arrange, analyze,...
Stop Holding Yourself Back: Building a Structure That Supports Your Marketing Technology
In my day job, I work with schools to optimize their use of CRM technology. One of the key questions I ask my clients is how they will engage with the end-user experience, assess and approve requests to modify the system, and ensure that their institution is using...
Lean On Your Network
This is one of my favorite times of the school year. The new year has started, we are halfway through the higher ed calendar, and we can start to see how our strategies have worked out. We are starting to get the hang of new tactics, strategies, and platforms. We also...
Don’t Feed the Trolls
Social media professionals hear this advice all the time. Viewing constant negativity is bad for our health - it can lead to trauma, stress, anxiety, even depression. It's one of the top reasons for burnout in our industry and it can be hard to overcome. That's why...
Guest Post: Building Confidence and Community Through the eduWeb Scholarship
“Getting to hear from other social media experts in higher education felt a lot like coming home. I was encouraged to hear that I wasn’t alone in the things I dealt with on the job– there was an entire community of people out there who were just like me. Not only was I validated and understood, but I was welcomed. I expected to feel like an impostor in a room full of geniuses, but I didn’t; instead I felt both recognized and inspired.”
Your Guide to eduWeb’s Tracks and Program
Are you considering submitting a presentation proposal for eduWeb’s 2020 Digital Summit in Snowbird? Have you been thinking about applying for our Scholarship for Developing Professionals? Are you an eduWeb newcomer who’s curious about what the conference experience...
Guest Post: How the eduWeb Scholarship Impacted Me
“I was a year into my role as the social media strategist at a small, private, women’s college (and struggling with some intense imposter syndrome) the day I saw a tweet promoting eduWeb’s 2019 scholarship program. Our college had been through some major changes in the previous two years, as the marketing and communications office was reduced from a staff of eight to… just me. Learning to navigate the #TeamOf1 life was difficult, especially considering that I was new to the field. And that’s where the eduWeb scholarship comes in.”
Announcing eduWeb’s 2020 Scholarship Program
Last year, we introduced our first-ever eduWeb Scholarship for Developing Professionals. The program is designed to provide those who are new to the world of higher education marketing with a unique opportunity for professional development. Whether you’re in your...
eduWeb 2019: A Look Back
It’s been about a month since #eduWeb19 concluded, and now that we've settled back into our regular routines, we've had some time to reflect on everything that we gained during our time in Philadelphia... and we want to tell you all about it! As we look back on this...
eduWeb: A Love Story
by Jon McBride, Brigham Young University This year at the eduWeb Digital Summit in Philadelphia, I had the absolute honor (not to mention the total shock) of receiving the Summit Award for Industry Excellence. Having attended nine eduWeb conferences/summits in the...
#eduWeb19 Day 1 Key Takeaways
Check out what our scholarship winners had to say about day 1 of the eduWeb19 Digital Summit 2019, and the great things they've already picked up to take back to their institutions! Carla Starman Marisa Healy Meg Yoder
Scholarship Winner Series: Meg Yoder
Margaret Yoder, Student Communications Coordinator, College of Education and Human Development. Photo by Creative Services/George Mason University Many of us have heard the quote, “Some people dream of success, while others get up every morning and make it happen.” ...