Blog

Community Corner: February 2021

Welcome to the eduWeb Community Corner, where we talk directly to those in the higher education community doing great things! I’m your host, Jason Boucher. This month, for our inaugural segment, we chatted with Jamie Lewis. Jamie is a social media coordinator at the...

Holding Social Media Space During A Pandemic

Across higher education, as Marketing professionals, in good times, we speak toward being genuine, being real, and communicating with transparency. In troubling times, even the most agile organization can find genuine, real, and transparent communication stunted and...

Build a Culture of Experimentation and Actionable Data

Today’s marketing technology offers us access to vast swaths of data that can provide us with valuable insights into our audiences, campaign performance, and key opportunities to pursue. But all of this information is only useful if we know how to arrange, analyze,...

Lean On Your Network

This is one of my favorite times of the school year. The new year has started, we are halfway through the higher ed calendar, and we can start to see how our strategies have worked out. We are starting to get the hang of new tactics, strategies, and platforms. We also...

Don’t Feed the Trolls

Social media professionals hear this advice all the time. Viewing constant negativity is bad for our health - it can lead to trauma, stress, anxiety, even depression. It's one of the top reasons for burnout in our industry and it can be hard to overcome. That's why...

Guest Post: Building Confidence and Community Through the eduWeb Scholarship

“Getting to hear from other social media experts in higher education felt a lot like coming home. I was encouraged to hear that I wasn’t alone in the things I dealt with on the job– there was an entire community of people out there who were just like me. Not only was I validated and understood, but I was welcomed. I expected to feel like an impostor in a room full of geniuses, but I didn’t; instead I felt both recognized and inspired.”

Guest Post: How the eduWeb Scholarship Impacted Me

“I was a year into my role as the social media strategist at a small, private, women’s college (and struggling with some intense imposter syndrome) the day I saw a tweet promoting eduWeb’s 2019 scholarship program. Our college had been through some major changes in the previous two years, as the marketing and communications office was reduced from a staff of eight to… just me. Learning to navigate the #TeamOf1 life was difficult, especially considering that I was new to the field. And that’s where the eduWeb scholarship comes in.”