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EduWebinar Recap: Temperature Rising: A robust, collaborative digital communications project from Cal State Fullerton

by Katy Spencer Johnson, SMS | Jan 26, 2021 | eduWebinar

As temperatures rose around topics of racial injustice in the nation and on college campuses, the Strategic Communications Team from California State University, Fullerton (CSUF) knew that platitudes would serve little purpose. Beyond sharing a statement from their...

Holding Social Media Space During A Pandemic

by Katy Spencer Johnson, SMS | Apr 23, 2020 | Social Media

Across higher education, as Marketing professionals, in good times, we speak toward being genuine, being real, and communicating with transparency. In troubling times, even the most agile organization can find genuine, real, and transparent communication stunted and...

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