by Robert Bochnak | May 26, 2018 | Data and Analytics, Social Media
Social Listening Drives Strategic Engagement Higher education institutions of the future are prepared to identify and share their value with a variety of audiences—from students to donors to federal and state agencies and more. They know and advocate for their brand...
by Robert Bochnak | May 17, 2018 | Content and Email Marketing, Data and Analytics, Social Media, Web Tools and Hacks
Student Journey Mapping-Facts Over Intuition The process of mapping the student journey has been gaining attention in higher education over the past few years as more and more colleges and universities are turning to research to better understand their prospects. The...
by Robert Bochnak | May 5, 2018 | Content and Email Marketing, Data and Analytics, Social Media
Top-5 Focus Points For Marketing Higher Education To Generation ‘Z’ Now that the Gen Z generation is coming of age, let’s take look at some interesting facts that could help you better attract them to your campus. 1–They Are Confused! 45% of Gen-Zers find the process...
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