2020 Call for Proposals
We believe that as a community we can push the boundaries of higher education and revolutionize our digital space.
Ready to amplify your impact? Our experts will guide you as you dive into the skillsets that you need to further your institutional objectives. Benefit from hands-on instruction from leaders in our field in these two hour sessions.
Content & Email Marketing
Content is still king! Come discuss how to create and disseminate the most relevant, timely, and valuable content to attract and retain your target audiences— and ultimately maximize engagement with your university.
In a rapidly-evolving social world, we need to focus on both the fundamentals and innovation. Explore how to formulate goals, measure success, and develop best practices in social media, plus be inspired by success stories from pioneers in our field.
Using Data & Analytics
Tactics without metrics are pretty much useless. Here, we’ll focus on how higher ed professionals can investigate the stories that live within their marketing data points, and we’ll learn how to benchmark and make data-driven decisions that transform our work.
Web/Mobile Design and Strategy
We’re living in a mobile-first world where UI and UX cannot be understated. So how do we adapt to dynamic changes in web design, promote accessibility, embrace personalization, and meet the expectations of our consumers? We’ll explore all that and more in this track.
Other Duties As Assigned
Juggling tasks that aren’t in your current job description? Come explore the ways that others have succeeded in orchestrating the initiatives that fall outside of their regular responsibilities—and get some tips on how you can succeed as well.
We’re ready to start our ascent. Are you in?
Meet the Team organizing eduweb
eduWeb has established itself as a premier community for higher education professionals focused on improving an institutions integrated digital marketing presence. Check out what our 2020 location offers.
Latest From Our Blog
“I was a year into my role as the social media strategist at a small, private, women’s college (and struggling with some intense imposter syndrome) the day I saw a tweet promoting eduWeb’s 2019 scholarship program. Our college had been through some major changes in the previous two years, as the marketing and communications office was reduced from a staff of eight to… just me. Learning to navigate the #TeamOf1 life was difficult, especially considering that I was new to the field. And that’s where the eduWeb scholarship comes in.”
Last year, we introduced our first-ever eduWeb Scholarship for Developing Professionals. The program is designed to provide those who are new to the world of higher education marketing with a unique opportunity for professional development. Whether you’re in your...
It’s been about a month since #eduWeb19 concluded, and now that we've settled back into our regular routines, we've had some time to reflect on everything that we gained during our time in Philadelphia... and we want to tell you all about it! As we look back on this...